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Case Study | Civic education

Mock Ward Mayoral Election
To the other side of the ballot box.

Our flagship program in experiential civic education, held in Adachi City since 2023. Junior high and high school students draft policy, run for office, deliberate and vote — the entire process.

01 The Question | Where it starts

Why does civic education
stop at practicing how to vote?

02 The Reality | Where we stand

Turnout is not the whole problem.

In the 2022 House of Councillors election, turnout among 18- and 19-year-olds was 34.49% (Ministry of Internal Affairs and Communications). But what we see on the ground is not a problem of low numbers. Most civic education in schools stops at explaining the electoral system and holding a mock vote. Students almost never get near the substance of democracy — how a policy is born, how it is challenged, and how it is decided.

Under Japan's Public Offices Election Act, campaigning by anyone under 18 is restricted, which leaves teenagers almost no legitimate way to engage with politics as builders rather than bystanders. When election day is the only form of participation on offer, young people get used to sitting in the audience.

03 Our Insight | The hypothesis

Give teenagers the experience of running for office and writing policy — not just voting — and they stop being spectators.

This is not a voting drill. Participants analyze real local issues, draft policy, write their own campaign bulletins and speeches, and stand as candidates. They interrogate other people's policies and have their own interrogated in return. Only in that exchange does politics become something you can speak about in your own words.

We also built in a method of our own, Paradigm Change Time, in which each policy is re-examined from a different position — another generation, another job, another set of circumstances. Deliberation only counts when you have had to doubt your own conclusion.

04 The Experience | How the day is designed

What a participant actually does.

05 The Result | What came of it

The numbers, and what they mean.

0 participantsJunior high and high school students at the 2025 edition. Students ran it, too.
0 participantsWard assembly members took part, putting teenagers and legislators in the same policy conversation.
0/4.00Participant satisfaction (2025 edition).
0%of participants said they intend to vote in a real election (post-event survey).
0+ participantsCumulative participants to date. Some come back the following year to run it.
2023Held every year since. The working relationship with the city, the assembly, the board of education and the election commission is now established.

Scenes

The room, not just the record.

A question becomes an argument, becomes a policy, becomes a speech. One day, in six scenes. Select a photograph to open it.

Every photograph from the day, in no particular order

ALL SCENES — the full record

Survey | Post-event questionnaire

What participants said had changed.

"It felt like a real election. It was real."
High school student, Shinjuku City
A team working through documents spread across the table
A debate under way
"Turning what we had argued about into an actual policy draft — putting a thought into a shape — felt like an achievement."
Ninth grader, Koto City
"I had no interest in local government. After that day I wanted to follow the news. I'd like them to come and teach at my school too."
Twelfth grader, Sumida City
Candidates in campaign sashes lined up on stage, with a screen announcing the joint policy speeches
"I learned to speak up without being asked. I made new friends, too."
Seventh grader, Adachi City
"I was glad to vote for the first time. By the time we presented, our group had become a team."
High school student, Kita City
The hall before the opening, with WELCOME TO the Mock Ward Mayoral Election on screen

06 Voices | From the people involved

The participant becomes the organizer.

"A year after taking part in the Mock Ward Mayoral Election as a participant, I was the one running it. My friends pushed me forward, and I threw myself at entrance exams and the event at the same time. Those months made me who I am, and they gave me real confidence."

Saki Akiyama
Saki AkiyamaParticipant 2025 → Operations Team 2026 → Manager, Civic Education DivisionRead the interview →
Members laughing around a ballot box with the Adachi City mascot, under cherry blossom
A participant raising a hand
Presenting a policy from the podium

07 Behind the Project | Backstage

What it takes to borrow a real chamber of government.

This program rests on coordination with four separate public bodies: the ward office, the assembly, the board of education and the election administration commission. Securing the venue, borrowing equipment, asking legislators to take part, publicity, running the day — students handle all of it. Which means the quality of a written request, whether a deadline is met, and how we conduct ourselves on the day are all tests of whether this organization can be trusted.

We have failed and revised repeatedly. The first attempt was a trial with about 30 people. Since then we have moved into the city hall auditorium, brought in more assembly members, and introduced Paradigm Change Time — the design changes with every edition. We are now standardizing the operating manual so the model can be reproduced elsewhere.

Teenagers run the floor.

Receiving candidates, securing the chamber, carrying the ballot boxes, running the program — every part of the day is built by organizers the same age as the participants.

At the reception desk
No.01
Organizers working the reception desk
No.02
Organizers running the program
No.03
Teenage organizers running the Mock Ward Mayoral Election
No.04
Organizers keeping the day running
No.05
Organizers at work in the venue on the day
No.06
The teenagers who plan and run the Mock Ward Mayoral Election
No.07
Organizers on the day itself
No.08
Young organizers behind the program
No.09
An organizer standing in the venue
No.10
08 Next Question | What we are left with

How do you carry one day
into a life of taking part?

Turning the energy of a single day into changed behavior and into a formal seat at the table. That is what the Youth Council Model, and our push into other regions, are for.